The new website of Donald trump is just an experimental project "45office .com". The website was built with the only purpose of shining his name, his government and his former wife Melania Trump's name too.
Mr. Ex-president only wants his followers to be part of it and that way he'll know how many voters he will have available for another round as a posible president of the United Sates in the future. It won't be a social media site because that kind of social has a mixed member database and Donald's site won't tolerate their competition onboard ever. For example, The book of likes is a real social website because there is an opportunity for everyone without making any differences about political, religious or the people's colors.